Task 3 : Type Design & Communication

 Task 3 : Type Design & Communication

Advanced Typography / Exercise

Low J- Yin / 0352888

Bachelor of Design in Creative Media / Advance Typography

                                                   


INTRODUCTION


LECTURERS

Click here to refer to Task 1.


EXERCISE

Based on this assignment, we will need to create a font that is intended to solve a larger problem or meant to be part of a solution in the area of your interest be it graphic design, animation, new media or entertainment design or any other related area not necessarily reflecting your specialisation.

fig 1.0 Jyin logo 

I had start my assignment refer by previous work. i like the curving and sharp edges from the word so i extend on this assignment.

fig 1.1 Experiments of words (1.11.23)

I had tried different elements and curve for experiment. After feedback, sir had advised me to keep the characteristics. The letter font are too individual by their own and having their own characteristics. After the consultation, i had tried to illustrate more and more different kind of strokes and curve to check on which final output are betters.

                                          
fig 1.2 Experiments of words (2.11.23)

After two weeks of experiments, i had confirmed the final result i want and i started to develop on my letters. 
fig 1.2 Develop of letter "b" (2.11.23)

I had try to develop my "b" with the stroke from thin transform to thick for the curve line.

fig 1.3 Develop of letter "e" (4.11.23)

For letter "e", using the curve stroke from "m" and "n", developing the "e".


fig 1.4 Develop of  letter "g" (4.11.23)

For letter "g", i had to develop from letter "y". Before using the stroke from "y". I had tried few times to develop the letter. The result does not fit the characteristics i want, so i redo again.


fig 1.5 Develop of letter "g" (4.11.23)

I had tried to develop few rounds, and develop the final result of letter "g" and refined the letter "y".

fig 1.6 Develop of lowercase letters (8.11.23)

Here is the development of lowercase letter. I had make the invert stroke from thin to thick.


fig 1.7 Develop from letter A-J (10.11.23)

After doing the lowercase letters, i had started to refined the uppercase letters by using the stroke and curve from lowercase letters.

fig 1.8 Develop from letter K-V (11.11.23)

There are some of the word for example, "K" and "M" had took some times to refined. There are too much stroke and i need to choose the best of it to refined on it.

fig 1.9 Develop of numbers (11.11.23)

After finished up the uppercase letters and lowercase letters, i had started to done my number and punctuation.

fig 2.0 Final outcome of gabbit font (12.11.23)
I named my font as "gabbit". 

fig 2.1 Progress from FontLab 8 (14.11.23)

I had started to do my kerning and letter spacing in Font Lab.

fig 2.2 Kerning (14.11.23)

I had try to type out " The quick brown fox jump over the lazy frog" to check the kerning and letter spacing.

fig 2.3 Gabbit font open type file (15.11.23)

After export as OpenType-TT, here is how it looks like.

OpenType-TT: 


Font (JPEG) :

fig 2.4 Font (JPEG) / 15.11.23

Font (PDF) :

fig 2.5 Font (PDF) / 15.11.23

fig 2.6 Progression of poster (20.11.23)

At first, i develop my font from Task 2, and i haven't think of any topic or tittle for my poster. I was trying different type of poster for my typeface. I had think of using chess as the main topic for my poster as my word had the curve and the line look abit similiar for my typeface but the result shows that is very unsuitable and also that is not what i want.

fig 2.7 Research of poster (20.11.23)

I want my poster and title to looks more vintage like those 70~80 century where there is a lot of poster outside the shop. I had some research to try on which are more suitable for my type font.

fig 2.8 Progress of poster application (20.11.23)

After the research, i start to develop my poster application. I had used burger king and mcdonald poster as reference and try to develop my own burger poster. By using the "yum" and "munm" to represent my font and also related to my burger poster. 

fig 2.9 Progress of poster application (20.11.23)

I found out i am still not satisfies on the progress of fig 2.6, so i redo it with another type of poster. The result turn out abit lame, is too similar from others and doesn't present my strong words and typeface. So, i consult with sir, he had also suggest that I could work better, might i watching all this typefont and poster too much and affected the creative and design.

fig 3.0 Further research of poster (20.11.23)

After the feedback, I had further research for the poster. When i staring the words, I keep think of the two characters that we always seem when we was kids while reading the book and listen to the tape.

fig 3.1 Blackie's easy story book cover

By this idea, i had started to develop another type of poster.

fig 3.2 Progress of application poster (25.11.23)

By the creative thinking and design, i had started to develop my final application poster.

Color Palette:

fig 3.3 Color Palette (JPEG)



Final Application Poster (PDF):

fig 3.4 Final Application Poster (PDF) / 29.11.23

Color Palette:

fig 3.5 Color Palette (JPEG)

Final Poster Presentation (PDF) :


fig 3.6 Final Poster Presentation (PDF) / 29.11.23


FEEDBACK

Week 8

ILW

Week 9 The words must be have characteristics and try to make it as same type.

Week 10 Sick Leave

Week 11 The word stroke need to be more consistent.

Week 12 Need to think of a good reference and idea for your poster.

Week 13 Could be better or had improvement base on your poster, the presentation doesn't really shows your font.

Week 14 Margin and kerning to be careful, the sentence need to be margin, suggested to do in INDesign if needed.


FUTHER READING

fig 3.7 Book cover of "The Vignelli Canon"


I had started to reading this book, named "The Vignelli Canon".This book provides an in-depth exploration of typography, offering practical insights into its usage and nuances. 

This book delves into the structural elements that contribute to a cohesive and visually appealing design.

Robert Bringhurst's comprehensive guide explores the art and craft of typography. It complements Vignelli's teachings on the syntactic aspects of design, providing a deeper understanding of the details that make typography effective.

In the context of pragmatics, its had included user experience and usability in web design. Understanding how users perceive and interact with designs is crucial, aligning with Vignelli's emphasis on clear communication.

fig 3.8 pragmatics


The psychology of design and the importance of clarity in communication had also mentioned in the book. It resonates with Vignelli's pragmatic approach, emphasizing the need for designs to be readily understood.Beside that, It highlights the importance of attention to detail and discipline in creating successful and sustainable design practices.

fig 3.9 appropriateness

The book had also included the intersection of appropriateness and design, explores the art of creating engaging and meaningful user experiences, aligning with Vignelli's focus on problem-solving.

This book provides insights into decision-making processes, offering a psychological perspective on human behavior. Understanding how people think can enhance your approach to creating designs that resonate.

 I had explore a comprehensive collection of design principles that transcend specific styles. This book aligns with Vignelli's idea that design is a discipline with its own set of rules applicable across various subjects.


REFLECTION

Experience

The journey towards completing the final assignment was a lengthy and intricate process that commenced with the crucial task of determining the shape or form we aimed to achieve. The initial stages involved the creation of a personalized type font, spanning from A to Z, inclusive of punctuation. This process demanded considerable time and patience, yet I found it to be a remarkably rewarding experience, particularly when compared to other assignments.

Observation

From my perspective, I don't consider myself to possess an exceptionally strong creative mindset, and I acknowledge that I may not be inherently clever. Despite this, I took pride in developing my Typography using my unique approach.The multitude of approaches and ideas available for creating a personalized type font presented a challenge, leading to moments of confusion regarding my own decisions. Decision-making isn't my forte, but fortunately, our instructor consistently demonstrated patience and provided valuable guidance throughout the journey. Developing our design thinking was a critical aspect of the process, with the most challenging part for me being the selection of appropriate lines and strokes.

Findings

I grappled with uncertainty about whether everyone would appreciate my design. Consequently, I recognized the need to understand and meet the majority's expectations, prompting me to embark on a learning journey in this aspect.




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