Major Project/ Final Compilation

 Major Project / Week 01 – Week 07

Major Project/ Duricious

Low J- Yin / 0352888

---

Introduction

---

Group 14 - Durian Finder App/ Duricious

Week 1

In the first week, we were introduced to the module information booklet and received an overview of the project requirements. After reviewing the topics, our team decided to develop an app that helps users discover hidden places and local food, as it aligned well with our skills and interests. We began by researching the problem statement and formulating “How Might We” (HMW) questions. Based on our findings, we developed a preliminary set of interview questions tailored to our project objectives.

Proposal

Week 2

Interview Summary & Issues

During our consultation, our lecturer advised us to refine our topic further. If we were focusing on hidden spots, we needed to specify the type (e.g., cultural sites, nature spots, or street food). Similarly, for local food, we had to narrow it down to a specific category to ensure a consistent visual direction and design for the app. For this week, we had conducted interview summary and find out the Top 6 issues from the data analysis.

Interview Result:

Interview Recording:

https://docs.google.com/document/d/1tFONvuAzMzwZtaSwXz2qESLjTpNv1Mg6fjdwy9tfSCg/edit?tab=t.0

Week 3

This week, we conducted interviews with three key target groups: foreigners, food bloggers, and local food enthusiasts. After analyzing the responses, we determined that our primary target audience would be tourists, as they would benefit the most from discovering hidden food spots. The insights gathered helped us gain a clearer direction for our project. Following another consultation, our lecturer advised us to focus on a single type of local food for better consistency. For example, if we were choosing hawker food, we should concentrate on one specific dish, such as nasi lemak. Based on this feedback, we presented three ideation concepts and ultimately decided to create a Durian Finder app.

_Localicious_

EASY THRIFT

Low J Yin_Localicious_Task2Mr.Razif

Week 4

Taking our lecturer’s feedback into account, we refined our interview questions to focus on the durian industry. We then conducted interviews with 10 participants to gain insights into user needs and preferences regarding durian purchases. Initially, we targeted individuals with high social status, but after receiving feedback, we realized they were not the ideal audience. We then redefined our target groups to include tourists, locals, durian lovers, and durian sellers as potential partners.

Week 5

After finalizing our data analysis, we reviewed it with our lecturer and began strategizing monetization. Our approach involved revenue generation through partnerships with durian sellers and facilitating purchases for durian buyers. We also conducted a competitor analysis but found only a few websites offering durian delivery services. We selected two well-known platforms for comparison to complete our analysis.

Week 6

With the research phase completed, we shifted our focus to the design direction. I took the lead in assigning specific tasks to team members and provided a detailed briefing on the design system to ensure consistency. The team was divided into departments: UI/UX design, website development, user flow, information architecture, and presentation preparation. This structured approach allowed us to streamline our workflow and maintain high-quality deliverables.

Week 7

After finalizing all the necessary information, we began developing our presentation slides, ensuring they effectively communicate our findings, design process, and final concept.

---

Reflection

Throughout this project, I gained valuable insights into the process of developing an app from ideation to execution. In the early stages, we faced challenges in narrowing down our concept. Initially, we wanted to create an app for discovering hidden places and local food, but after multiple consultations, we realized the importance of specificity in ensuring a clear and cohesive direction. This led us to refine our focus to a Durian Finder app, which allowed us to develop a more structured and effective user experience.

Another key takeaway from this project was the importance of teamwork and task delegation. By dividing responsibilities based on our strengths—such as UI/UX design, website development, and presentation preparation—we were able to work efficiently and maintain a high standard across all aspects of the project. I also learned how crucial it is to establish a consistent visual direction in app design to create a seamless user experience.

Overall, this project helped me develop problem-solving skills, user-centered design thinking, and effective communication within a team. The experience of refining ideas, conducting interviews, analyzing data, and structuring a product concept has strengthened my understanding of the app development process. Moving forward, I will apply these insights to future projects by focusing on clear objectives, refining target audiences early, and ensuring a well-defined design strategy.