Intercultural Design
05.02.2024 - 29.03.2024 / Week 1 - Week 7
Low J- Yin / 0352888
Intercultural Design / Bachelor of Design (Honours) in Creative Media
Introduction
Project 1: Proposal
Theme: "Cultural Sensitivity in Design"
The project aims to delve into the theme of "Cultural Sensitivity in Design"
by focusing on the traditional Korean craft of "Mother of Pearl Inlay" or
"Najeonchilgi." Through research and design exploration, the goal is to
understand the significance of this cultural practice, its evolution in
modern times, and its potential as a contemporary design element.
Process:
The project began with group discussions to select a topic that aligns with
the theme and offers ample research opportunities. Considering factors such
as relevance, accessibility of information, and broad research scope,
"Mother of Pearl Inlay" emerged as the chosen topic. Tasks were then
distributed among group members to facilitate comprehensive research and
exploration.
Research and Ideas:
Initial research predominantly focused on Korean sources, delving into the
traditional techniques and cultural context of "Najeonchilgi." The inquiry
aimed to uncover reasons behind the decline of this traditional craft,
efforts towards modernization, and its relevance in contemporary design
discourse. Our approach involves integrating traditional elements with
modern aesthetics to create designs that resonate with current sensibilities
while honoring the heritage of "Najeonchilgi."
Project 2: Data Collection
This stage involves gathering diverse materials relevant to the
cultural theme through various methods such as observation studies, visual
research, and interviews. The collected data will provide insights into the
chosen culture, aiding in the development of design proposals rooted in
cultural understanding.
Process:
The research process incorporated multiple methodologies to
gather comprehensive data on "Najeonchilgi." This included virtual
observation of museum exhibits, online research for supplementary materials,
and interviews with experts to gain deeper insights into the cultural
significance and artistic techniques associated with the craft.
Final Project : Final Design
The culmination of our research and design exploration involves
creating visual designs that reflect our interpretation of the theme
"Framing." Drawing from our research on "Najeonchilgi," we aim to strike a
balance between cultural authenticity and contemporary design innovation.
Process:
Following group discussions and consultation with the lecturer,
we explored several design ideas, ultimately choosing to focus on a concept
that highlights the juxtaposition between traditional culture and modern
reality. This approach aims to create visually compelling artwork that
communicates the cultural significance of "Najeonchilgi" while addressing
contemporary themes of heritage preservation and cultural change.
Reflection
Studying Intercultural Design has been a real eye-opener for me. It's helped me understand how culture and design connect in important ways. We focused on themes like "Cultural Sensitivity in Design," which made me think deeply about how design can reflect and honor different cultures.
One thing I found really interesting was how much we emphasized research and field work. We had to pick a topic and then go out and gather information from different sources like observing, interviewing people, and looking things up online. For example, when we looked into "Najeonchilgi," a traditional Korean art form, we discovered not just the beautiful craft itself, but also its cultural meanings.
Another cool part was when we had to come up with our own design ideas. We had to think about how to show cultural stories through our designs while also making them modern and appealing. We called this "Framing." It was a challenge, but it made me see how important it is to blend tradition with what's happening now.
Working with my classmates was also really helpful. We shared ideas and feedback, which made our work stronger. Overall, this module has taught me a lot about how to respect and celebrate different cultures through design. It's a lesson I'll carry with me as I continue my creative journey.
Feedback
Task 01
no feedback
Task 02
“Group 44, well done on your data collection (I can't access the online materials). As you are focusing on Korean culture and have picked Najeonchilgi, perhaps you may look into the area of forgotten culture/one that can be significantly improved. with this, you will be able to increase cultural awareness.”
Task 03
We were told that showing the artwork contrast is a nice way of grabbing the audience’s attention, and that the booklet would be good for including information. Lecturer was content with the variety of ideas that we provided and told us to figure out a way to combine our ideas in a way that best showcases our chosen topic.
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