Design Research Methodology

Design Research Methodology 

Low J- Yin / 0352888

Bachelor in Design of Creative Media.

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INTRODUCTION

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EXERCISE

Proposal & Critical Review :

Primary Data:

Presentation Recording Youtube Link:

https://youtu.be/noAQ52cgJzY

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REFLECTION

Throughout this course, my journey in exploring the realm of UI/UX design has been both challenging and enlightening. At the outset, I embarked on a comparative study between traditional mall shopping and online platforms like Lazada and Shopee. However, with valuable feedback from my instructor, I realized the need to narrow down my focus and incorporate elements related to the evolving landscape of AI.

My fascination with AI led me to the intriguing question: "Could AI chatbots be friends with humans?" Although the topic seemed captivating, it deviated significantly from the core principles of UI/UX design. Acknowledging this misalignment, I refocused my efforts on interface design and user experience.

The shift in focus became apparent during the critical review stage, where I initially chose to explore the evolution of the iPhone from the 5th to the 15th model. Feedback from my instructor highlighted the need for a more recent and relevant scope, leading me to delve into the interface design of the iPhone X to the latest model, the iPhone 15.

Adapting to the feedback wasn't without its challenges. A setback occurred during the collection of primary data when I mistakenly duplicated age ranges in the survey form. This technical glitch was promptly corrected. Despite the initial plan to interview overseas professionals, logistical constraints compelled me to rely solely on the survey form. Yet, with nearly 60 responses, I gathered substantial insights.

To enhance the depth of my findings, my instructor recommended conducting a focus group. This step proved valuable, adding a qualitative layer to my research. Subsequently, three insightful interviews with UI/UX designers provided a more nuanced understanding of iPhone interface design.

The culmination of this journey is evident in the completion of Assignment 3. The process of writing my speech, recording the presentation, and compiling my ePortfolio allowed me to synthesize my research, insights, and experiences.

In retrospect, this course has been a dynamic exploration of UI/UX design, requiring adaptability and a continuous refinement of my research focus. Navigating challenges, from topic selection to data collection, has fostered resilience and resourcefulness. I recognize the importance of feedback and iterative refinement in the design process, a lesson that will undoubtedly shape my future endeavors in the field of UI/UX.