Project 2: UI/UX Design Document
Application Design / Week 02 – Week 07
Project 2: UI/UX Design Document
Low J- Yin / 0352888
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Introduction
Exercise
I began by creating an online survey to gather insights from 55 participants with diverse demographics. The survey aimed to understand their experiences and preferences regarding the BAIJIA delivery app.
Demographics:
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Age Groups:
- 18-24 years: 42 participants
- Below 18 years: 9 participants
- 25-35 years: 1 participant
- Above 35 years: 3 participants
-
Gender:
- Male: 25 participants
- Female: 30 participants
Usage Frequency:
- Daily: 8 participants
- Weekly: 23 participants
- Monthly: 11 participants
- Rarely: 13 participants
Geographic Distribution:
- Subang Jaya: 14 participants
- Penang: 9 participants
- Kuala Lumpur: 9 participants
- Bangsar: 4 participants
- Petaling Jaya: 8 participants
- Other States: 6 participants
App Preferences:
- Grab: 41 participants
- Foodpanda: 13 participants
- Shopeefood: 8 participants
- BAIJIA: 34 participants
Awareness of BAIJIA Delivery App:
- Yes: 38 participants
- No: 12 participants
- Maybe: 5 participants
App Interface Feedback:
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Positive Feedback:
- Neat, tidy, and consistent interface
- Easy to understand
- Better than Grab with a simple color theme
-
Negative Feedback:
- Overwhelming and cluttered with too many features
- Messy interface
Most Used Features:
- Ordering Food: 52 participants
- Tracking Orders: 30 participants
- Viewing Order History: 14 participants
- Viewing Promotions: 21 participants
- Managing Profile: 7 participants
Overall Experience Rating:
- 2 Stars: 3 participants
- 3 Stars: 15 participants
- 4 Stars: 23 participants
- 5 Stars: 14 participants
Common Issues Experienced:
- Slow Delivery: 21 participants
- Difficulty Cancelling Orders: 16 participants
- Issues with Order Tracking: 14 participants
- Payment Process and Options Issues: 9 participants
- Poor Customer Service: 7 participants
- Missing Information: 13 participants
- Other Issues: Poor app navigation, high delivery fees, user-unfriendly pin location
Desired Improvements in Delivery Tracking Feature:
- More Accurate Estimated Delivery Times: 34 participants
- Real-Time Updates on Order Status: 35 participants
- Better Notifications for Order Cancellations: 21 participants
- Additional Comments: More payment options, faster delivery, more promotions (e.g., free delivery due to high fees)
Preferred Methods for Providing Feedback or Reporting Issues:
- Through the App FAQ: 31 participants
- Email: 14 participants
- Customer Support Chat: 21 participants
Preferred Payment Methods:
- Credit/Debit Card: 29 participants
- Cash on Delivery: 27 participants
- Digital Wallet (most likely TnG): 34 participants
Interviews:
I conducted interviews with four friends who use the BAIJIA delivery app. The questions focused on their general usage, navigation and usability, specific issues, and suggestions for improvement.
Interview Questions and Key Insights:
General Usage:
- Daily to weekly use, primarily for ordering food and tracking orders.
- Convenience and variety of restaurant options.
Navigation and Usability:
- Mixed feedback; some find it easy, others find specific areas confusing.
- Straightforward but can be cumbersome if the app lags.
Specific Issues and Feedback:
- Frequent delays, sometimes over an hour.
- Difficult and unclear process.
- Generally helpful but sometimes delayed or inaccurate
- Failed transactions and lack of diverse payment options.
Suggestions for Improvement:
- Distance to shops and popular items
- Cash on delivery and more digital wallet options.
- Prefer real-time support and chat options.
- More responsive and accessible customer service.
- Improve navigation and reduce redundant features.
Based on the survey and interview findings, I created a detailed flow chart, site map, and user journey map to visualize the user experience and identify areas for improvement. These tools helped in planning a more intuitive and user-friendly app design.
Final PDF Files:
Feedback
Reflection
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